Monday, November 20, 2006

FTL MODA will launch the concept of a greater Fort Lauderdale-based International Fashion Week

Fort Lauderdale to premiere International Fashion, Culture January, 2007

FTLMODA.com launched

Fort Lauderdale, Fla. – FTL MODA will launch the concept of a greater Fort Lauderdale-based International Fashion Week, a concept unique in the United States, Jan. 25-28, 2007. This 4-day event is a “mini” version of what will be presented annually starting in 2008.

FTLMODA.com will carry designer information, schedule updates, promotional materials for media and information on tickets and passes.

FTL MODA will flaunt the hottest European, Latin and Caribbean designers in front of the American fashion scene and expose Fort Lauderdale to the international marketplace. Each of the 15 featured designers has been hand selected to premiere fresh, full Spring 2008 collections. Available will be haute couture for women and men, swimwear, resort wear, accessories, jewelry and footwear.

FTL MODA will redefine couture for the 21st century by returning it to the people. Fashionistas and rank and file alike will have the same opportunity to purchase directly at the event. Each showcase will go directly from the runway to the showroom, each of the more than 350 pieces from the model to a purchaser. Each design will be one-of-a-kind, cosmopolitan couture, constructed for immediate consumption.

FTL MODA will inspire a series of select cultural events in addition to two days of world-class fashion: an exposition by celebrated sculptural artist Massimo Sansavini, the American debut of Italian musical sensations Studio 3 and the Mandolin Brothers, a Tuscan culinary event of gastronomic proportions, a classical concert by renowned orchestral group I Solisti Veneti and MODAmici, an extraordinary pet fashion show.

FTL MODA is a registered Florida non-profit organization. Partial net proceeds from FTL MODA also will be donated to The Pet Project in Fort Lauderdale, the University of Miami’s Juvenile Diabetes Research Project led by Italian scientist Camillo Ricordi and Funding Arts Broward, an arts organization committed to preserving and cultivating the arts in Broward County.

FTL MODA partners include the City of Fort Lauderdale, the Greater Fort Lauderdale Convention and Visitors Bureau, the Museum of Art / Fort Lauderdale, The Art Institute of Fort Lauderdale, Miami International University of Art and Design, Funding Arts Broward, the Consulate General of Italy in Miami, Go Riverwalk Magazine, Six Degrees Magazine, BocaRaton.com, Fierté Cosmetics, Posche Models, Ocean Drive Models, Dennis Dean Images, 2 blond salon, and Radio LatteMiele, Italy’s national radio station.

FTL MODA is spearheaded by Domani Production and organized by a team of forward-thinking business owners, designers and artisans. The name, “moda,” is synonymous with fashion, culture, style and all things cosmopolitan and reflects the Italian flavor of the inaugural event.

CONTACT

Ilaria Niccolini (Italian)

Executive Producer

Domani Production

352-226-4786 or Ilaria@ftlmoda.com

Brad Koogler (English)

FTL MODA

Media and Public Relations, U.S.

954-588-8229 or Brad@ftlmoda.com

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