Fashion Writing class at fashion department AIFL
Current topics in fashion marketing was partly reinvented as Fashion Writing. This class covers fashion reporting, color trends, covering events, magazine writing and direct marketing. The specs was broadly fashion, but in the quarters to come it will be expanded to more categories. Mr. West’s direction and guidance has been priceless through out the evolution of this class. With encouragement from Mr. Milman, we are going to post some of the students work on the blog.
Being in the fashion industry requires astute powers of observation- regardless of the domain you belong to, textiles, pattern making, forecasting or trend watching. Fashion is all about people, but in a very intuitive way. You have to get so involved in the pop culture, that you can guess what’s going to be the next hot trend. Paradoxically, fashion is not about trends, it’s about being individualistic and iconoclastic. Think of all the style icons, Jackie O, Marilyn Monroe, Audrey Hepburn and the like. These people were trend setters not followers. Designers like Coco Chanel broke the mold and modernized women’s clothing.
The industry as a whole is guised as being elitist, owing to huge dollops of glamour, style and of course, pricing. In my opinion, that is a huge contradiction ingeniously camouflaged behind the artsy façade. It involves the science of understanding, anticipating and knowing the popular zeitgeist much before it comes to being. Instinctive and intuitive, fashion doesn’t just recycle itself over the years, it in fact improvises a mood that was once successful.
To say that research is important, would be saying we need air to breathe. Knowledge is undoubtedly important, but applying what you learn is more important than anything else. Understanding fabrics, colors and trends in their entirety is the first step. Just like seven notes of music are a source of infinite rhapsodies, color and style patterns in fashion are eternal. Fashion has existed since prehistoric times, cave men and women were known to accessorize and it something that’s never going away.
Fashion writing involves knowing the inside scoop about fabrics, trims and styles and translating that for fashionable men and women in a language they understand. Writing in general, involves simplification and creativity. As a fashion writer you have to add a new twist in terms of color, style and tips, do something different and not repeat what you do every year!
To conclude, the saying, “you write what you know” rings true. You know fashion - writing about it should be easy, should be creative. But creativity is not all fun and being “artsy,” it requires disciplining of the mind and forming the right habits. If you don’t have that, it’s hard to make writing a simple task. It is my belief that everyone can write. All you have to do is sort your thoughts out and put them down as if you were conversing with a friend, this while you apply the rules.
There is one person who can truly inspire you and that is…YOU! Do you have what it takes?
By Jyoti Peswani
posted by art design project @ 11:33 AM
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